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Ocean-friendly Divewear Launches with Unique Business Model <\/strong><\/p>

DarkTyde, a new British divewear brand aimed at eco-conscious divers on a budget has been launched with a unique manufacturing and sales model. \u00a0

When an order is placed via DarkTyde\u2019s website it is sent direct to a print-to-order service managed by sustainable clothing group Rapanui. The manufacturer then produces and fulfils the order directly to the customer, virtually eliminating manufacturer-to-retailer carbon emissions.\u00a0DarkTyde is a certified carbon neutral business.

DarkTyde\u2019s entire TShirt and hoodie range is made from 100% certified organic cotton, printed with ocean-friendly inks and made with all-renewable energy. The brand\u2019s eco-credentials even stretch to shipping all products in zero plastic packaging and offering a recycling facility for when products reach the end of their usable life.\u00a0

Printed on the Isle of Wight, the range consciously celebrates the darker side of British coastal waters and wildlife, with muted colour garments and designs that include octopus, dogfish and anglerfish.\u00a0

DarkTyde products are available exclusively online at DarkTyde.com<\/a>

Notes:

<\/strong>A 2018 Friends of the Earth report revealed that up to 64% of all new fabrics being produced contained plastic and how a single wash can produce 17 million plastic microfibres (even many \u201ceco\u201d recycled materials). Microfibres are already extensively distributed across marine life and the food chain.\u00a0

Rapanui, manufacturer of the DarkTyde range, was awarded the Queens Award for Innovation in developing its low emission, \u00a0environmentally friendly manufacturing facility on the Isle of Wight.

Product images and logo below may be reproduced for press purposes. 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